The offer, and everything it needs to exist
Positioning, buyer, price hypothesis, message: then the copy and the creative written and produced against it. You approve; you do not write.
Step 2: The Corporate-to-Founder Protocol
Stop Asking Whether People Like the Idea. Test Whether They Will Act.
The question is no longer “do people like my idea?” It becomes:
“Can we get a real customer to respond to this offer?”
We turn your idea into a testable offer, put it in front of real potential customers, and let actual market behaviour decide whether the business deserves further investment.
Fourteen days. Three components. One fee.
The Corporate-to-Founder Protocol is not coaching and it is not a course. It is the work: done by us, on your idea, while you keep going to your job.
The live market test
Your offer in front of real, targeted buyers for five days: paid traffic on the demand test, named-account outreach on the buyer test. The spend is inside the fee.
The decision package
Every response recorded in your Evidence Vault as it happens, the target-account tracker in your Command Center, and one BUILD / MODIFY / WALK AWAY call at the end of day 14.
Which fourteen days is yours?
Same fee, same fortnight, same decision at the end: different work, because evidence lives in different places depending on who your buyer is. We've preselected the one your score points to.
What's included: buyer test
- 1Your positioning, settledThe one sentence you say to a stranger: written with you, argued over, and cut until it is specific enough to be refused or accepted.
- 2An entry offer you can sellA first purchase small enough to be said yes to: what they get, in what period, and what it is called.
- 3A price to test, and the script for saying itA defensible number, the reasoning behind it, and the exact words for the moment you say it and stop talking.
- 425–50 named buyersReal organisations with the person who signs it off named, and the trigger that makes each one care this quarter.
- 5Outreach, sentThe approach messages written and worked across the fortnight, not handed to you as a template.
- 6Buyer conversationsDiscovery calls prepared and debriefed, with what was actually said recorded rather than remembered.
What you will have on day 14
- Buyers contacted, and who replied
- Discovery calls held
- Who confirmed the problem is real and expensive
- How the price was received
- Proposals or paid pilots requested
Recorded as you go, in your Evidence Vault, so the decision at the end is made on what happened rather than on how the fortnight felt.
The outcome
The Goal Isn't More Activity. It's a Better Decision.
At the end of validation you receive one of three decisions: each backed by what the market actually did.
GO
The evidence supports further investment.
ADJUST
There is demand, but something needs to change: customer, offer, price, message or channel.
STOP
The market evidence doesn't justify a major investment. Learning that for hundreds beats learning it after thousands.
Finding out that an idea should not be built can be just as financially valuable as discovering one that should.
What it costs to put this together yourself.
Every piece below is work you would otherwise hire out, priced at what it costs to buy on its own.
- Offer development sessionPositioning, pricing hypothesis and message, built with a strategist.$600
- Ad imagesSeveral concepts from a designer, not one execution to bet on.$400
- Short-video creativeTwo short videos to test the angles a still image cannot carry.$500
- Ad copyHeadlines and body written for each angle.$300
- Campaign build and managementSetup and daily management across two to three platforms.$500
- Advertising budgetThe five-day live spend itself.$250
- First-customer pursuitWorking the leads the test produces, not just reporting them.$400
- Decision reportFourteen days of response analysed into one BUILD / MODIFY / WALK AWAY call.$500
Buying it piece by piece$3,450
Everything above, togetherOne fee. Ad budget inside it. No second invoice.$399You keep $3,051
The reason it costs a fraction of that is that it is one focused fourteen-day test, not an open-ended engagement: and the answer is worth far more than the work, because the alternative is finding out after you have spent thousands building.
The 14-day delivery guarantee
Your offer reaches real buyers and the numbers come back, or you pay nothing.
If, within fourteen days of your kickoff, we have not put your offer in front of real, targeted buyers and handed you what they actually did (reach, clicks, enquiries, conversations, quotes, objections) ask, and the full $399 comes back. No conditions to interpret, no proration, no argument.
What is guaranteed
That the work happens and the evidence arrives, on time. That is ours to control, so it is ours to promise.
What is not
That the market says yes. We don't guarantee your first customer, and anyone who does is selling you something else. A fortnight that ends in STOP is this working, not failing: it is the cheapest no you will ever be given.
The one thing we need from you: the kickoff call, and (on the buyer test) your name on the outreach, because a named buyer will not take a meeting with a stranger's agency. If we can't reach you, the clock pauses. It does not run out.
Not sure this is the right next step?
Talk to us first: free, fifteen minutes, no pitch. If validation isn't what your idea needs right now, we'll say so.
Book a free call or message us$399
Buyer test · one fee.
Guaranteed in 14 days.